Laser-Targeted Book Marketing  = Effective Book Promotion

Book marketing and promotion for self-published books can be challenging.  To be both successful and cost-effective, a book marketing campaign needs to be laser focused.

Our book promotion services are affordable, yet innovative.  Every book marketing service is strategically designed for each author in order to maximize each author´s marketing dollars.  We believe that every dollar you spend on book promotion should be specifically targeted to potential readers who have already expressed interest in the topic of your book.

The book marketing services outlined below harness the power of the internet, representing the best, most cost-effective ways to get your book in front of the people that matter: booksellers and readers. (Click on the bold titles below for more information on each service).

Back Cover Sales Copy and Blurb: Your back cover copy must be tantalizing to interest readers and those in the book trade.  Our back cover sales copy is written by a publishing veteran who has written copy for scores of successfully published books.   

Author Radio Tour:  Our publicist  develops a specific list of 75 radio programs whose producers are looking for books like yours to discuss on the air.  We then pitch your book to them and set up interviews for you.  Our authors are interviewed on national, large-market, satellite networks (XM and Sirius), and local stations depending on the topics and themes of an author´s book.**

Bookstore & Library Distribution: Our team of experts assess your book´s potential for bookstores and wholesale distribution. If accepted into this program, your book will have traditional book publishing distribution through the book trade to book buyers, wholesalers and more. *

Galley Mailing Service: We hand-pick a list of media outlets to send advance reading copies of your book in order to generate a pre-release buzz and garner reviews.***

BookSense Promotion to Independent Bookstores: To generate bookstore orders, we will submit and manage sending copies of your book to up to 50 independent booksellers around the country that have indicated an interest in your book. *

Blog Set-Up: Our online experts will help you set-up a blog that creates a regularly updated online avenue for promoting you and your book.

Full Book Publicity Campaign: Your personal book publicist creates a customized book publicity campaign, targeting the right media venues.  This includes a full press kit, initial contact with 150 media outlets, follow-up, and setting up interviews. **

Book Publicity Setup: Get a customized book publicity campaign, complete with professionally drafted press releases and 100 media contacts who cover books like yours.

Website Exposure Program:  This program is great way to jumpstart traffic to your book´s website with 10,000 guaranteed visitors and write-ups in 10 popular blogs whose audience are potential readers of your book.

Search Engine & Directory Submissions: We manually submit your website to all major search engines and 50+ specialized online directories, including those that exclusively cover arts, literature and publishing.  You then receive a custom report showing all search engines and directories to which your website was submitted.

Online Ad Campaigns: Our E-commerce experts will design ad campaigns with the top search engines (Google, MSN and Yahoo) to precisely target people who are already searching for topics related to your book.

Book Order Fulfillment:  Our sophisticated book order fulfillment system manages all sales, follows up with book buyers, reports on your profits and more.

Press Kit:  To assist in the promotion of your book, we will create all of the materials required of a professional press kit and send them to you in both printed and electronic form.

Sell Sheet: We will create a sell sheet containing all the requisite information for your book, designed for bookstores and wholesalers.  

Search Engine Optimized Website:  We will create an optimized, 20 to 30 page website that will focus on the high-impact themes of your book and specific keyword terms that potential readers of your book are searching , thus driving qualified traffic to your book´s website. This website includes complete book fulfillment services.

Book Marketing on Social Networking sites: Allow our social networking guru to create a plan to generate a buzz about your book on one or all of the following sites:

* Services only available for professionally edited books.

**Services only available for books published under the Bascom Hill imprint.

***Service is only available for books published under our Bascom Hill, Langdon Street, or Seraphina Press imprints.

Click here for a complete, downloadable list of all marketing services, links, and pricing