Weekend Reading July 31st, 2015

There’s a lot going on in the self-publishing world. That’s why, every Friday, we collect the best of what our staff has been reading this week. Check out our suggestions below!

First up, Mike Shatzkin offers some helpful tips for creating an online marketing strategy:

http://bookmachine.org/2015/07/29/authors-marketing-themselves-online-the-components-of-a-strategy/

Next up, The Book Designer features Jason Kong talking about flash fiction for your email list (we love this idea):

http://www.thebookdesigner.com/2015/07/5-awesome-benefits-to-writing-flash-fiction-for-your-email-subscribers/

Finally, a few thoughts on how digital-first publishing can help you avoid costly editing mistakes:

http://www.bookbusinessmag.com/post/can-we-achieve-better-editing-outcomes-with-digital-first-publishing/

Happy Reading!